Guide on Chinese Tourism (Guía de Turismo Chino)

Discover the keys to entering the Chinese tourism market with Turespaña's “Guide on Chinese Tourism”. This guide offers an in-depth analysis of the Chinese digital ecosystem, highlights best practices for various tourism experiences and provides expert guidance on etiquette and business relationship management.

See study (February 2023)
Guide on Chinese Tourism (Guía de Turismo Chino)

Online Training on the Chinese Outbound Market

Turespaña's “Online Training on the Chinese Outbound Market” combines interviews with industry experts with live Q&A sessions, delving into the topics presented in the “Chinese Tourism Guide” and providing crucial updates one year after reopening of the Chinese market.

The Chinese outbound market

Urban and cultural tourism

Gastronomic tourism and wine tourism

Shopping tourism

Chinese digital ecosystem

Accommodation and business relationships