Education
Summary of study carried out by Inspektour - See studyDragon Trail report on social media in China - See reportTravel Link report on the OTA market in China - See report
Training day on Chinese tourism
A training day on Chinese tourism was held in Madrid on 9 July 2024. This event addressed the latest trends and statistics in relation to outbound Chinese tourism to Spain, with in-depth analysis of individual, group and MICE trips, and practical workshops on using Chinese social networks effectively.
Panel 1 - The Chinese outbound market
This panel examines the Chinese tourism market a year and a half after its reopening, addressing the main data that has defined the recovery of Chinese tourism to Spain, exploring the spectacular reactivation of air connectivity and analyzing the current image of Spain in China according to the latest studies.
Panels 2 and 3 - The Chinese Traveler
These panels interact with managers of major Chinese OTAs and tour operators, as well as a tour operator who welcomes Chinese tourists and an independent Spanish expert to analyse the development of individual, group and MICE tourism from China to Spain.
Panel 4 - Social networks in China: Analysis and strategies
Masterclass that describes the main Chinese social networks, highlighting good practices and formulating recommendations for different actors in the Spanish tourism sector.
Panel 5: Social networks in China: Impact and reach
In this panel we explore various profiles of Chinese influencers in the promotion of tourist destinations and products.
Guide on Chinese Tourism (Guía de Turismo Chino)
Discover the keys to entering the Chinese tourism market with Turespaña's “Guide on Chinese Tourism”. This guide offers an in-depth analysis of the Chinese digital ecosystem, highlights best practices for various tourism experiences and provides expert guidance on etiquette and business relationship management.
See study (February 2023)
Online Training on the Chinese Outbound Market
Turespaña's “Online Training on the Chinese Outbound Market” combines interviews with industry experts with live Q&A sessions, delving into the topics presented in the “Chinese Tourism Guide” and providing crucial updates one year after reopening of the Chinese market.
The Chinese outbound market
Urban and cultural tourism
Gastronomic tourism and wine tourism
Shopping tourism
Chinese digital ecosystem
